Home / Results / Precision watch face alignment at speed

4X faster alignment.
75% reduction in waste.


Poor alignment and unacceptable wastage

A lead supplier to a world renowned prestige watch brand was experiencing issues with component alignment. In particular, aligning watch faces to the body of the watch. Their manual process was taking too long, wasn’t accurate enough, and was resulting in unacceptable QC fails, and costly rework. Perfect alignment was required so they began examining new approaches.

Perfect alignment was required so they began examining new approaches.


The speed and accuracy of digital

The manufacturer met with our Italian partners and we began exploring a solution to their alignment issue. We visited their facilities to better understand of their specific requirements and to explore how to best apply our technology.

The solution we developed was based on our Omni Digital Microscope and Measurement platform. A full digital solution enabled their operators to import the relevant CAD design file to the Omni (using our DXF app) and then overlay the DXF graticule image on the image of the watch. Thereby directly comparing the watch to the CAD drawing. This enabled them to instantly, and perfectly, align the watch faces. Knowing that the alignment was perfect also enabled them to glue faces in place immediately.


4X faster alignment. 75% reduction in waste.

All subjectivity was eradicated from the alignment and inspection process. Fast, accurate watch face alignment was made possible. The manufacturer progressed to implementing the Ash solution across all its production lines.

  • More accurate and faster alignment.
  • Task time reduced from 8 minutes to less than 2.
  • Waste and rework massively reduced.


“This is a good example of the breath of application for the Omni technology. With a little exploration and tailoring the technology can help advance many, very unique processes, in a wide array of industries.”
– Martin Cahill, COO, Ash.

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