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ASH Digital Microscope wins Reddot Award

After several days of assessing thousands of products from all over the world, ASH’s Omni Digital Microscope & Measurement System has been awarded the coveted Reddot Award. In partnership with Dolmen, ASH have created an outstanding design that the expert committee for the Red Dot Award: Product Design 2017 has recognised with the internationally sought-after seal of quality.

The Omni is a highly compact digital microscope used for the inspection of small parts within sectors such as quality control, R&D and production. The key design challenge was to create a high-tech product that felt as easy and intuitive to use as a traditional optical microscope. Omni takes visual and ergonomic cues from traditional optical devices and features a single, integrated rotary control dial. All key functions can be easily accessed and adjusted using a single, clear, intuitive circular interface. This feature forms the centrepiece for the product, presenting a familiar design language for the optical market, helping to bring traditional users on the journey to digital magnification.

The technical R&D team in Ash worked closely with the design team in Dolmen over a number of months to deliver a world class design that has already been creating waves in the marketplace.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award stated, “The Red Dot winners are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy.”

Headquartered in Germany, the Red Dot international design competition is well established internationally. More than 60 years ago a jury convened for the first time to assess the best designs worldwide. Since then, an expert team has been awarding the seal of quality for expert design and innovation to the outstanding designs of the year. Manufacturers and designers around the globe were also invited to enter their products in the 2017 competition. A jury of around 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product, awarding the Honourable Mention for a well-conceived detail solution, the Red Dot for high design quality and the Red Dot: Best of the Best for ground-breaking design. In total, the competition received more than 5,500 entries from 54 countries this year.


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